PROCESS

The experiential activation spared no expense in bringing the vibrant energy of a beach in
Rio to the streets of London. As humans, we associate scents with memories, known as
olfactory memory, and the iconic, tantalising scent of Sol De Janeiro is reminiscent of a
warm beach and freedom. So, Manchester based One Agency and One Events turned the
olfactory memory into reality by ensuring the beloved scent travelled far beyond the
activation, capturing people’s attention.

Once inside Outernet, visitors were transported from the busy streets of London to a
tropical getaway with a bespoke Sol de Janeiro wrapped airstream serving delicious
custom ice lollies and refreshments for people to enjoy whilst sitting in branded deckchairs.
Also at the activation were branded surfboards, 360 screens playing Sol De Janeiro visuals,
and an authentic Roda de Samba performance.

The experiential activation spared no expense in bringing the vibrant energy of a beach in
Rio to the streets of London. As humans, we associate scents with memories, known as
olfactory memory, and the iconic, tantalising scent of Sol De Janeiro is reminiscent of a
warm beach and freedom. So, Manchester based One Agency and One Events turned the
olfactory memory into reality by ensuring the beloved scent travelled far beyond the
activation, capturing people’s attention.