THE RESULTS

The massive success of Scare City lies in the journey. It has developed over time, becoming bigger, better, and bloodier along the way. What began as a simple drive-in cinema transformed into something else entirely. Taking what worked so well for our Camelot Rises event, we used our in-house events expertise to craft a full-blooded horror experience for the ages.

The key to this was the introduction of our dedicated scare zones. These 12 areas allowed our horrified attendees to experience the terror of Scare City over and over again, in different creative ways. The centrepiece was the Swizzels Blood Curdling Camelot Castle, delivering endless scares courtesy of our headline sponsor.

Ultimately, The Scare City Experience was a resounding success due to our combined efforts on every front. Using our team’s skills in production, planning, creative, marketing, and more, we delivered our biggest scare event yet. With 36k tickets sold – 12k more than our initial goal – we surpassed our initial targets and have set our sights on even more success in 2023.