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CHARLOTTE TILBURY Airstream

THE EVENT

WE WERE TASKED WITH REFURBISHING AN AIRSTREAM & PLANNING A EUROPEAN TOUR TO SUPPORT CHARLOTTE TILBURY’S AIRBRUSH FLAWLESS FILTER.

THE RESULTS

Our team embarked on yet another dynamic collaboration. Bringing together production experts and engineers to execute the project perfectly, we undertook the complete transformation of two airstreams for a Charlotte Tilbury tour across Europe.

In aid of the beauty giant’s Airbrush Flawless Filter campaign, our airstreams travelled across 8 of Europe’s biggest locations – Rotterdam, Utrecht, Warsaw, Hamburg, Barcelona, Milan, Lyon, and even the French Riviera. This journey took Charlotte Tilbury’s product an incredible 6,230 miles through the continent, which included 39 days of immersive activations. During these, the airstreams acted as mobile showcases for the brand and its products. This is how we seamlessly blend innovation with marketing prowess.

THE RESPONSE

Overall, this ingenious campaign captured the attention of people all over Europe. In doing this, the airstream tour engaged a diverse audience and showcased Charlotte Tilbury’s offerings in a powerful way.

The sheer scale of this tour, covering a large area across the continent of Europe, allowed us to build a huge amount of awareness for the brand and its products. This is the kind of brand awareness that can only be achieved through experiential marketing.

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