Vision
As the client’s vision in this case was especially daring, our goal from the beginning was to match that ambition and build something memorable. Meeting such a unique challenge required creativity and fresh ideas – two qualities our people have in abundance.
Results
On Tuesday 13th February 2024, our 12-metre ‘The Ordinary’ bottle successfully journeyed along the Thames, passing thousands of onlookers and many iconic locations along the way. These spots included Canary Wharf, London Tower Bridge, the O2 arena, and the Shard.
Garnering significant attention from both the public and the press, this one-of-a-kind activation has delivered on its promise of creating an unforgettable promotional experience for a respected brand.
Thanks to our team of designers, builders, engineers, and media specialists, we have created the largest project of its kind in the beauty industry – something truly extraordinary.
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