One Events

Elemis

BRIEF

ONE EVENTS ARE DELIGHTED TO ANNOUNCE OUR COLLABORATION WITH ELEMIS TO CELEBRATE THE INCEPTION OF THEIR FIRST
GLOBAL FLAGSHIP STORE, LOCATED MOMENTS FROM NO.23 MONMOUTH STREET, COVENT GARDEN. WHAT BETTER WAY TO CELEBRATE SUCH A MOMENTOUS OCCASION THAN WITH AN EQUALLY TRIUMPHANT ACTIVATION FEATURING ELEMIS’ NO.1 BESTSELLER; PROCOLLAGEN CLEANSING BALM

PROCESS

For this, One Events designed the concept of a giant Pro-Collagen Cleansing Balm emerging up through the concrete, symbolising ELEMIS’ grand entrance into London. We built a gigantic real life replica of ELEMIS’ much beloved Pro-Collagen Cleansing Balm which, on 17th July to 18th July 2024, could be seen at Queen’s Walk, Southbank. Why? We wanted to captivate crowds, create a real life stunt worthy of being on peoples lips and social media platforms, and shine a spotlight on a product so popular that one sells every 10 seconds*.

The activation ran alongside the spectacular CGI execution of One Agency, our sister company, allowing us to share our creative genius with the world

Results

This project showcases our ability to combine technical precision with creative artistry, delivering results that meet ELEMIS’ high standards of elegance and sophistication.

Combined, the CGI and event video amassed an astounding 89,799 views across ELEMIS’ social platforms, with 179+ shares, achieving nine times the views of their previous event

videos. Approximately 173,700 people passed by the event over the two days it was live, and almost 20,000 samples of the Pro-Collagen Cleansing Balm were handed out – averaging one every 15 seconds.

Testimonial

“EVERY TOUCHPOINT WAS ACCOUNTED FOR WHETHER THAT’S DIGITAL CGI TEASERS, SCENTED POSTERS, OVERSIZED PRODUCTS, OR IN-STORE VISITS. THIS CAMPAIGN WAS A PLEASURE TO BRING TOGETHER AND THE RESULTS SPEAK FOR THEMSELVES. A SPECIAL THANK YOU TO ELEMIS FOR ONCE AGAIN ENTRUSTING US WITH THEIR LAUNCH.”

LAUREN GRAHAM, SALES DIRECTOR

*BASED ON GLOBAL ANNUAL
VOLUMES SHIPPED IN 12 MONTHS.

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