PROCESS

We positioned a 48 sheet and 7 posters throughout the surrounding areas in Shoreditch to peak interest and generate organic social buzz. We implemented data capture through newsletter signup QR codes, and hosted a photograph competition encouraging users to share a photo of themselves at the activation and follow Collection Cosmetics to boost the brand’s social presence.

The opening night kicked off in style with the award winning makeup brand hosting an exclusive influencer event. This handpicked group received a first look at Collection Cosmetics’ immersive space, packed with fun photo opportunities, interactive games, must-have prizes, delicious food and drinks, and an exclusive first look at Collection Cosmetics’ latest products – Raise The Roof Mascara (£5.99) and Lasting Perfection Ultra Cover Concealer (£4.99, available in 27 shades).

The following two days, Friday 28th and Saturday 29th March, the space opened to the public, giving everyone the chance to experience the fun and take part in a live model casting call. Collection Cosmetics were on the lookout for fresh, real faces to feature in some of their biggest 2025 campaigns. The winners have now been crowned, so watch this space!