DASH Water launched their new Orange Sparkling Water and wanted to celebrate, so enlisted the help of One Events. The activation needed to reflect DASH’s personality, brand image, and bring the sunshine to an otherwise rainy city. They were presented with an unmissable opportunity to get their brand new product in the hands of their target audience and see their real-time reaction to it.

“We worked with One Agency to launch our new DASH Orange flavour up North – and we definitely brought the sunshine. The activation felt uplifting, playful and stylish; from the Big-Orange-Energy airstream, to the fantastic sampling team handing out 2,000 ice-cold cans, and all of the small details which made the day feel ‘DASH’… The atmosphere was buzzing!”