PROCESS

To give our Motion Designers as much time as possible to build their 3D models, our creative team hastily stepped into action, creating spark ideas to inspire moodboards for the exhibition build. There were a few changes during the design process, mainly regarding assets in the exhibition stand and the shape of it. Initially it was designed in an “S” shape featuring the activation on one side, and the other side acting as a shop. But in the end, it was decided to only use half of the “S” shape and from there, the curved exhibition stand was born.

Crafted from the ground up, this bespoke build journey started with initial sketches and evolved through modelling and rendering, to selecting the perfect wall colours. Crucially, every element was engineered with mobility in mind. The stand was constructed to be easily packed, transported, and rebuilt in cities across the UK and Ireland, fitting precisely within a 5 metre by 5 metre plot.