UKLASH

One Events

THE BRIEF WAS TO GENERATE EXCITEMENT AROUND

THE LAUNCH OF UKLASH’S TUBING MASCARA.

THE EVENT WAS DESIGNED TO RAISE AWARENESS

THROUGH SOCIAL MEDIA, EMV, PRESS FEATURES,
AND TO STIMULATE DEMAND FOR THE PRODUCT.

THE POP-UP WAS CREATED TO HAVE A 90S-

STYLE AESTHETIC.

PROCESS

The event began on September 4th as a one-night, exclusive invitation for Influencers and PR professionals. Everything inside the store was branded with UKLash symbols, including newspapers and the ping pong table. Invitees were asked to wear either black or mocha outfits to match the new products.

The pop-up was open to a mixture of influencer and local community from 5th to 7th September to generate content, sampling and boost product and brand awareness.